Beauty website strategy + design
Strategic Shopify websites made by someone who understands the beauty industry from the treatment room to the back end.
Website services
Pick the one that sounds most like what you need. You’ll find the full details on each page.
She completely understood my vision and somehow brought it to life even better than I imagined. I’m absolutely obsessed with my website.
Selected work
Strategic beauty websites designed to make complex businesses feel clear, polished and easy to buy from.
Website strategy, sales pages, course building and connected systems.
Website strategy, course setup, launch assets and email sequences.
Explore all client workThis is the first time someone has actually understood my vision and created something that feels completely like Lash Alchemy.
Meet Ashley
Before I built websites, I built a beauty business. That changes the way I approach yours.
I spent more than 11 years inside the industry, including six years owning a salon and leading a team. I understand the bookings, clients, staff and systems behind the polished brand.
Today I bring that experience into strategic websites and courses designed around how your beauty business actually works, sells and grows.
I am not learning your industry while I build your website.
More about AshleyThe process
A clear, collaborative build with strategy before styling and no guessing what happens next.
We unpack your business, offers, clients and what the website needs to achieve.
I map the pages, client journeys and the role each part of the website needs to play.
Your website is designed and developed around the approved strategic direction.
We complete revisions, test every screen and prepare your new website to go live.