Beauty website strategy + design
Strategic Shopify websites made by someone who understands the beauty industry from the treatment room to the back end.
The Business Backbar
Beauty websites
Built to convert.Selected work
Strategic beauty websites designed to make complex businesses feel clear, polished and easy to buy from.
Website strategy, sales pages, course building and connected systems.
Website strategy, course setup, launch assets and email sequences.
Swipe through the work
Explore all client workWays to work together
Three starting points, each shaped around your brand, your offers and what the website needs to achieve next.
For an established website
For a beauty business with the right information and pages, but a website that no longer reflects the quality of the brand.
Explore the Website RefreshWhat is included
Your existing copy, pages and website structure remain largely the same.
For salons, artists and clinics
For service-based beauty businesses that need to build trust, explain their treatments clearly and make booking feel easy.
Explore the Salon WebsiteWhat is included
Made for lash, brow, hair, skin, cosmetic and boutique beauty businesses.
For educators and multi-offer brands
For beauty businesses selling services, online education and in-person training, with a clear pathway built for every audience.
Explore Salon & EducationYour build can include
Pages and integrations are selected around your actual business model.
Meet Ashley
Before I built websites, I built a beauty business. That changes the way I approach yours.
I spent more than 11 years inside the industry, including six years owning a salon and leading a team. I understand the bookings, clients, staff and systems behind the polished brand.
Today I bring that experience into strategic websites and courses designed around how your beauty business actually works, sells and grows.
I am not learning your industry while I build your website.
More about AshleyThe process
A clear, collaborative build with strategy before styling and no guessing what happens next.
We unpack your business, offers, clients and what the website needs to achieve.
I map the pages, client journeys and the role each part of the website needs to play.
Your website is designed and developed around the approved strategic direction.
We complete revisions, test every screen and prepare your new website to go live.