Homepage
Position the salon, build immediate trust and direct each visitor towards the right next step.
The Salon Website
Your salon is an experience.
Your website should feel like one.
A complete Shopify website for service-based beauty businesses, designed to build trust, make services easier to choose and guide more of the right clients into booking.
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Built from the ground up with salon strategy, not simply placed into another pretty template.
For service-based salons ready for a complete new website
✦ Complete website strategy
✦ Service and booking journeys
✦ Mobile-first Shopify build
✦ Three revision rounds
02 The strategy behind the build
From first impression to confirmed booking
A website with a job to do
Looking beautiful is only the beginning.
Your client should never have to hunt for the right treatment, wonder who to book with or lose momentum before reaching your booking system. Every page is designed to move her closer to a confident yes.
The client experience
Clarity first
Booking made easy
HOUSE OF MUSEMENU
Gold Coast beauty studio
Know you are in the right place.
HOUSE OF MUSESERVICES
Made easier to choose
Find the treatment made for you.
HOUSE OF MUSEBOOK
The natural next step
Ready when you are.
Pretty enough to represent the brand
Strategic enough to support the business
What we are building
Your salon website, mapped with intention.
We shape the structure around how your salon actually works. Every page has a clear purpose, and together they create one consistent path from discovery to booking.
The website blueprint
Not a collection of pages. One connected client journey.
Your final page architecture is confirmed during strategy, based on your services, team, booking process and growth plans.
Services and treatment pathways
Organise your offers clearly, answer common questions and make the differences easier to understand.
About and team experience
Introduce the people behind the salon and give clients confidence in who they are choosing.
Contact and booking journey
Connect the practical details and your booking platform without letting the journey fall flat at the final step.
05 · Continue✦
Mobile experience
This is not a squeezed desktop site. The mobile journey is intentionally built for clients browsing services, meeting the team and booking from their phone.
Included in your build
The complete foundation
✓
Website strategyStructure and conversion journey mapped before design begins
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Complete visual buildA polished Shopify website designed around your existing brand
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Booking integrationYour chosen booking platform connected into the client journey
✓
Three revision roundsConsolidated feedback rounds to thoughtfully refine the full build
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Responsive testingDesktop and mobile checks completed before launch
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Launch and handoverFinal setup, testing and a clear handover of your new website
Every salon is different. Your recommended page structure is confirmed after your strategy review.
Education, ecommerce and additional custom functionality can be quoted separately.
A real salon project
The strategy, seen in practice.
No imaginary mockup required.
Sakara Collective is a real example of how a salon website can become clearer, more considered and easier to book through.
01 Client proof
Sakara Collective
Sakara already had a Shopify website, but the pages were basic and the services worked more like a flat price list than a client journey. I redesigned and expanded the full website around how clients explore the work, understand their options and move into booking.
- 01 Full website refresh across every page
- 02 Restructured service discovery and storytelling
- 03 Before and after results woven into the journey
- 04 Timely booking integration and clearer next steps
The service page became part of the selling experience.
Drag to compare
Before: a basic list of services
After: a visual path into booking
05 The project process
Clear steps · Considered decisions · No mystery
From enquiry to launch
A clear process, without the chaos.
You will always know what stage we are at, what I am working on and what I need from you. The project is structured enough to keep moving and collaborative enough to still feel like your brand.
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01 · Enquire
Fit and scope
You share what your salon needs. I review the details, recommend the right scope and send your personalised proposal, agreement and deposit invoice.
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02 · Prepare
Strategy and content
Your questionnaire, service information, brand assets and imagery give me the full picture. I then map the page structure and client journey before design begins.
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03 · Create
Design and build
I design and build your Shopify website across desktop and mobile, shaping each page around your brand, services, team and booking process.
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04 · Refine
Review together
You review the complete build and send consolidated feedback. Three revision rounds are included to refine the details thoughtfully and efficiently.
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05 · Launch
Test and hand over
I test the website, booking links and responsive layouts, complete the final setup and hand over a polished website ready to represent your salon.
Build your starting brief
What does your salon website actually need?
Answer four quick questions and I will show you the most suitable starting scope. No commitment, no vague package guessing and no need to know the technical language.
Salon website scope check
Step 1 of 4
Question 01
How is your beauty business structured?
Choose the option that best reflects how clients currently experience the business.
Question 02
What does the website need to sell?
This tells me whether the standard salon pathway is enough or if another sales system is needed.
Question 03
How do clients reach the right booking page?
You only need to provide the current public booking links, not access to the booking platform itself.
Question 04
What is the biggest priority for the new website?
There is no wrong answer. This simply shapes where the strategy needs to work hardest.
Your starting brief
Salon setup
Website offer
Booking route
Main priority
This is a starting recommendation. Your final scope and quote are confirmed after I personally review your enquiry.
The investment
Clear pricing, before the enquiry.
You deserve to know whether the investment feels right before sharing your details. The price below is the starting point for a standard Salon Website scope.
Package 02 · Build
Complete salon build
The Salon Website
A complete strategic Shopify website for service-based beauty businesses ready to look established, explain their services clearly and make booking feel easy.
- ✓Website strategy
- ✓Complete visual build
- ✓Service pathways
- ✓Booking-link integration
- ✓Mobile-first experience
- ✓Three revision rounds
Starting investment
$2,995
Plus GST · Final pricing confirmed after your scope is reviewed
50% deposit to begin$1,497.50 + GST
50% deposit
$1,497.50
Plus GST · Secures your agreed project start date
50% final balance
$1,497.50
Plus GST · Due before the completed website goes live
01 · Included
Strategy before styling
Your page structure and client journey are mapped around the salon before the visual build begins.
Enquire about my website
Your package is invoiced directly after the final scope is agreed. No payment is taken through this website.
Customisation is welcomeAdditional pages and functionality are quoted after reviewing what you need.
Education is a separate scopeOnline and in-person training pathways begin with Salon + Education.
Your price is confirmed firstYou receive the full scope and invoice before your project begins.
Before you enquire
Questions, answered properly.
The important details, without making you book a call just to understand how the package works.
Still have a question?01Do I need an existing Shopify website?
No. This is a complete Shopify website build and does not require an existing website. If you already use Shopify, I can rebuild the customer-facing experience without publishing changes until the new website is approved.
02Do I need to supply my copy, images and reviews?
Yes. You provide your final business and service information, brand assets, salon and team imagery, treatment imagery and any existing reviews or testimonials. I guide what is needed and structure it strategically across the website. Full copywriting and brand photography are not included unless quoted separately.
03Do you need access to my booking platform?
No. I only need your current public booking links and information about where each client should be directed. I do not need login access to Timely, Fresha or another booking platform for a standard link integration.
04Can I add ecommerce, multiple locations or extra pages?
Yes. The $2,995 + GST investment is the starting price for the standard Salon Website scope. Additional pages, retail functionality, multiple-location pathways and custom functionality are reviewed and quoted clearly before the project begins.
05What if I also sell online or in-person education?
The Salon + Education Website will usually be the better fit because students need a separate sales journey from salon clients. Course building, launch emails, graphics and other launch support can also be quoted separately when required.
06How do the three revision rounds work?
You review the complete build and provide one consolidated list of feedback for each round. This keeps the project clear and allows the website to be refined thoughtfully without changes becoming scattered across different messages.
07When does the project timeline begin?
Your start date and expected launch timing are confirmed in your proposal. The project timeline begins once your deposit, Shopify access, final content, imagery and requested information have been supplied. Delays in content or feedback may move the launch date.
08How is payment handled?
A 50% deposit secures the agreed project start date. The remaining 50% is due before the completed website goes live. You receive a direct tax invoice after your final scope is agreed, and no payment is taken through this website.
Good to know
If your answers sit between packages, submit the closest enquiry. I will personally review what you need and recommend the right scope before sending an invoice.
Start your project
Tell me what you are building. I will map the smartest way forward.
I personally review every enquiry, recommend the right scope and send the next steps before any invoice is issued.
