Choose and book.
Clear service information and thoughtfully placed booking links help clients choose confidently.
The Salon + Education Website
A strategic Shopify website for established beauty businesses selling salon services and education, with clear pathways for clients, in-person students and online learners.
Guide investment $3,700 to $4,200 + GST · Three revision rounds included

The strategy
The website does not make visitors untangle the business themselves. It helps each person recognise what they need and move into the right next step.
Clear service information and thoughtfully placed booking links help clients choose confidently.
Dedicated training pages explain who the offer is for, what is included and why it is worth the investment.
Strategic sales pages build confidence before connecting learners with the supplied course or checkout link.
The service journey answers that question before presenting the correct booking action, reducing hesitation and mismatched appointments.
The training page sells the transformation, proof, inclusions and support before asking the future student to enquire or enrol.
The sales journey handles the important questions first, then connects the learner with the supplied course or checkout platform.
What is included
Architecture and conversion pathways mapped around the way your business actually operates.
A brand-led responsive website, typically covering up to eight agreed key pages.
Service, team, location and supplied booking links organised into a clear client experience.
An education hub plus the agreed in-person and/or online education sales journey.
Your supplied booking, enquiry, course and checkout links placed at the right decision points.
Three consolidated revision rounds, responsive testing, final checks and handover.
Quoted separately when required: course creation, lesson uploads, platform setup, course graphics, email sequences, launch content, advanced automations and pages beyond the confirmed architecture.
Real businesses doing both
These websites needed to serve treatment clients and future students without splitting the brand into a confusing collection of pages.

A complete digital sales journey for salon services, in-person training and online education, supported by the systems behind the offers.
View project →
One clear digital home for two salon locations, service clients, in-person training and online education.
View project →Plan your investment
Start with the option closest to your business. Final scope and investment are confirmed after I review your website, offers and required systems.
Need course building or launch support? Course creation, graphics, emails and advanced systems receive a custom quote.
From enquiry to launch
I review the salon, education offers and systems, then recommend the right scope.
You supply the final information and assets. I map each client and student journey.
I design and build the complete Shopify website across desktop and mobile.
You send consolidated feedback across three included revision rounds.
I test the journeys, forms and supplied links before the approved site goes live.
Before you enquire
No. This can be a complete new Shopify build. If you already use Shopify, I can prepare the new customer-facing experience without publishing it until the website is approved.
You provide final salon, training and course information, brand assets, relevant imagery and reviews. I guide what is needed and structure it strategically. Full copywriting, photography and course creation are not included unless quoted separately.
No. The standard website package connects your supplied course or checkout link into the correct sales journey. Course creation, lesson uploads, platform setup, graphics, emails and launch content can be quoted separately.
Shared services and booking links can often sit within the standard journey. A separate fee applies only when another location needs its own page or substantially different content.
A 50% deposit secures the agreed start date and the remaining 50% is due before launch. Three consolidated revision rounds are included.
The start date and expected launch timing are confirmed in your proposal. The timeline begins once the deposit, Shopify access, final content, imagery and requested information are supplied.
Salon + Education enquiry
I will personally review the salon, education offers and existing systems, then reply with the recommended structure, final investment and availability.