The Salon & Education Website
A strategic Shopify website for beauty businesses selling services and education, designed to turn one brand into clear client, student and course-buying journeys.
For established beauty businesses ready to sell services and education
One website, separate journeys
A salon client, an in-person student and an online learner should never have to fight through the same generic page. Each pathway is designed around what that person needs to understand, trust and do next.
Built for businesses doing both
Lash Alchemy and Boss Brows needed more than beautiful homepages. Each website had to guide service clients, future students and online learners without losing the strength of one recognisable brand.
I rebuilt the website around the way the business actually sells, creating strategic salon, in-person training and online education pathways, then supporting the courses and systems behind them.
I rebuilt Boss Brows around its Melbourne and Gold Coast salons, in-person training and online courses, then supported the education launch across the platform, graphics, emails and social content.
What we are building
We map the pages around your offers, then give every visitor a clear way through.
Plan your investment
Start with the structure closest to your business. Your final scope and investment are confirmed after I review the website, offers and systems involved.
From enquiry to launch
You will always know what stage we are at, what I am working on and what I need from you. The project is structured enough to keep moving and collaborative enough to still feel like your brand.
You share what the salon and education sides of your business need. I review the details, confirm the right scope and send your personalised proposal, agreement and deposit invoice.
Your questionnaire, service and course information, brand assets and imagery give me the full picture. I then map each client and student journey before design begins.
I design and build the Shopify website across desktop and mobile, shaping each page around the brand, salon services, education offers and required pathways.
You review the complete build and send consolidated feedback. Three revision rounds are included to refine the details thoughtfully and efficiently.
I test the website, supplied booking and course links, forms and responsive layouts, then hand over a polished website ready to support the full business.
Before you enquire
The important details, without making you book a call just to understand how the package works.
Still have a question?No. This is a complete Shopify website build and does not require an existing website. If you already use Shopify, I can rebuild the customer-facing experience without publishing changes until the new website is approved.
Yes. You provide final salon, training and course information, brand assets, relevant imagery and any client or student reviews. I guide what is needed and structure it strategically. Full copywriting, photography and course creation are not included unless quoted separately.
Not for a standard website connection. I need the public booking and course links, plus clear information about where each client or student should go. Login access is only required if a separately quoted platform setup or advanced integration is included.
Not automatically. If the locations share the same services and Timely booking setup, they can be directed through the existing journey. An additional fee applies only when a location needs its own separate page or substantially different content.
No. The website package connects your supplied course link into the correct sales journey. Course creation, lesson uploads, platform setup, course graphics, launch emails and launch content can be added and quoted separately.
You review the complete build and provide one consolidated list of feedback for each round. This keeps the project clear and allows the website to be refined thoughtfully without changes becoming scattered across different messages.
Your start date and expected launch timing are confirmed in your proposal. The project timeline begins once your deposit, Shopify access, final content, imagery and requested information have been supplied. Delays in content or feedback may move the launch date.
A 50% deposit secures the agreed project start date. The remaining 50% is due before the completed website goes live. You receive a direct tax invoice after your final scope is agreed, and no payment is taken through this website.
If your answers sit between packages, submit the closest enquiry. I will personally review what you need and recommend the right scope before sending an invoice.
Start your project
I personally review every enquiry, recommend the right scope and send the next steps before any invoice is issued.
