The Salon + Education Website

One beauty business. Every offer easier to understand.

A strategic Shopify website for established beauty businesses selling salon services and education, with clear pathways for clients, in-person students and online learners.

Guide investment $3,700 to $4,200 + GST · Three revision rounds included

Lash Alchemy salon and education website on mobile
One strategic home for the salon, training and courses.
Salon bookingsIn-person trainingOnline educationCourse connections

The strategy

One brand. Three clear decisions.

The website does not make visitors untangle the business themselves. It helps each person recognise what they need and move into the right next step.

01 · Salon clients

Choose and book.

Clear service information and thoughtfully placed booking links help clients choose confidently.

02 · In-person students

Understand the outcome.

Dedicated training pages explain who the offer is for, what is included and why it is worth the investment.

03 · Online learners

Learn and purchase.

Strategic sales pages build confidence before connecting learners with the supplied course or checkout link.

Try the website strategy
Discover → Compare → Book

“Which treatment is actually right for me?”

The service journey answers that question before presenting the correct booking action, reducing hesitation and mismatched appointments.

What is included

The full business, considered together.

Website strategy

Architecture and conversion pathways mapped around the way your business actually operates.

Custom Shopify build

A brand-led responsive website, typically covering up to eight agreed key pages.

Salon journey

Service, team, location and supplied booking links organised into a clear client experience.

Education pathways

An education hub plus the agreed in-person and/or online education sales journey.

Connections

Your supplied booking, enquiry, course and checkout links placed at the right decision points.

Review + launch

Three consolidated revision rounds, responsive testing, final checks and handover.

Quoted separately when required: course creation, lesson uploads, platform setup, course graphics, email sequences, launch content, advanced automations and pages beyond the confirmed architecture.

Real businesses doing both

Salon experience. Education authority.

These websites needed to serve treatment clients and future students without splitting the brand into a confusing collection of pages.

Lash Alchemy website on mobile
Salon · Training · Courses

Lash Alchemy

A complete digital sales journey for salon services, in-person training and online education, supported by the systems behind the offers.

View project →
Boss Brows website on mobile
Two salons · Training · Courses

Boss Brows

One clear digital home for two salon locations, service clients, in-person training and online education.

View project →

Plan your investment

Choose the scope. See the guide price.

Start with the option closest to your business. Final scope and investment are confirmed after I review your website, offers and required systems.

Choose your websiteSelect one
Optional additionsSelect any

Need course building or launch support? Course creation, graphics, emails and advanced systems receive a custom quote.

From enquiry to launch

A clear process, without the chaos.

01 · Enquire

Fit + scope

I review the salon, education offers and systems, then recommend the right scope.

02 · Prepare

Content + strategy

You supply the final information and assets. I map each client and student journey.

03 · Create

Design + build

I design and build the complete Shopify website across desktop and mobile.

04 · Refine

Review together

You send consolidated feedback across three included revision rounds.

05 · Launch

Test + handover

I test the journeys, forms and supplied links before the approved site goes live.

Before you enquire

The useful answers.

Do I need an existing Shopify website?

No. This can be a complete new Shopify build. If you already use Shopify, I can prepare the new customer-facing experience without publishing it until the website is approved.

What content do I need to supply?

You provide final salon, training and course information, brand assets, relevant imagery and reviews. I guide what is needed and structure it strategically. Full copywriting, photography and course creation are not included unless quoted separately.

Does course connection include building my course?

No. The standard website package connects your supplied course or checkout link into the correct sales journey. Course creation, lesson uploads, platform setup, graphics, emails and launch content can be quoted separately.

What if I have multiple salon locations?

Shared services and booking links can often sit within the standard journey. A separate fee applies only when another location needs its own page or substantially different content.

How do payment and revisions work?

A 50% deposit secures the agreed start date and the remaining 50% is due before launch. Three consolidated revision rounds are included.

When does the timeline begin?

The start date and expected launch timing are confirmed in your proposal. The timeline begins once the deposit, Shopify access, final content, imagery and requested information are supplied.

Salon + Education enquiry

Tell me how the business works.

I will personally review the salon, education offers and existing systems, then reply with the recommended structure, final investment and availability.