Client work
A closer look at
what I have built.
The strategy, design and digital systems behind beauty businesses built to book, sell and grow.
Explore the projects
Salon · Education · Courses
Lash Alchemy
Lash Alchemy had outgrown a simple setup that gave its services and education offers little more than a short description and a link. I rebuilt the website around how the business actually sells.
Project included
- 01 Website strategy and client journeys
- 02 Homepage and salon pathways
- 03 Online training sales pages
- 04 In-person training sales pages
- 05 Course building and graphics
- 06 Flodesk and app integrations
I also helped build the courses and connected the platforms supporting the customer and student experience.
A homepage rebuilt around the way the business works.
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Ash has done my website for Lash Alchemy and honestly, I couldn’t be happier with how it’s come to life.
I’ve tried to work with a few people in the past and they just couldn’t quite get the vision, or everything I wanted felt too hard or too limited. It always ended up feeling like I was getting a basic, cookie-cutter template when I really wanted something completely custom to my brand.
Ash just got it. She worked with me the whole way through and genuinely no task was ever too big. Everything I had in my head, she found a way to bring to life exactly how I wanted it. There was literally never a point where I asked for something and she couldn’t make it happen.
In the past, I’d get so frustrated with the limitations that I was never actually happy enough with a website to even put it live. This is the first time I feel like someone has actually understood my vision and created something that feels completely like Lash Alchemy.
Solo artist · New Shopify website
Sculpt Cosmetique
Sculpt Cosmetique came to the project without an existing website. It needed something refined enough to reflect Charlotte’s artistry, clear enough to introduce her treatments and practical enough to move clients into booking. I built the strategy, structure and Shopify website from the ground up.
Project included
- 01 Complete website strategy and Shopify build
- 02 Brand-led homepage experience
- 03 Treatment menu and service pathways
- 04 Timely booking integration
- 05 Training and contact pages
- 06 Mobile-first responsive design
With no existing website to work from, I created the entire digital journey around Charlotte, her treatments and the way clients move from discovery into booking.
A new website built to make a solo artist feel established from day one.
Website showcase
I honestly couldn’t recommend Ash enough! From start to finish, she made the entire process of creating my website so easy and enjoyable. She completely understood my vision and somehow brought it to life even better than I imagined.
Her attention to detail and professionalism were amazing, and she was always so patient with any changes or little things I wanted adjusted. Nothing ever felt like too much trouble, and she genuinely cared about making sure I was 100% happy with the final result.
I’m absolutely obsessed with my website and have already received so many compliments on it. If you’re looking for someone who is reliable and genuinely amazing at what they do, I couldn’t recommend her more. Thank you so much for creating something that represents my business so perfectly!
Two salons · Education · Courses
Boss Brows
I rebuilt Boss Brows around its Melbourne and Gold Coast salons, service clients, in-person training and online education, giving every audience a clear place to go next.
A clearer journey through salons, services and education.
Project included
- 01 Website strategy and full rebuild
- 02 Melbourne and Gold Coast salon pathways
- 03 Services, teams and booking journeys
- 04 Online and in-person training sales pages
- 05 Course building and platform integration
- 06 Course graphics and email launch sequences
I also supported the course launch with graphics, emails and social content designed around the new education offer.
Hair salon · Website refresh · Booking journey
Sakara Collective
Sakara already had a website, but the pages were basic and the service experience worked more like a price list than a journey. I refreshed and expanded the full site around how clients discover services, see results and move into booking.
Project included
- 01 Full website refresh and page redesign
- 02 Client journey and page strategy
- 03 Expanded, image-led service pages
- 04 Before and after result storytelling
- 05 Timely booking integration
- 06 Clearer pathways from browsing to booking
This was a full website facelift. Every page was redesigned and expanded into one elevated experience, with clearer client journeys, stronger service storytelling and an easier path into booking.
The service page became part of the selling experience.
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Every page was refined into one consistent, elevated website experience.
Your website could be next
Seen enough?
Let’s build yours.
Your website should look incredible, but it also needs to guide, sell and support the business behind it. If yours has outgrown where your beauty business is heading, let’s rebuild it properly.
Beauty businesses · Shopify builds · Worldwide