Client work
A closer look at
what I have built.
The strategy, design and digital systems behind beauty businesses built to book, sell and grow.
Explore the projects
Salon · Education · Courses
Lash Alchemy
Lash Alchemy had outgrown a simple setup that gave its services and education offers little more than a short description and a link. I rebuilt the website around how the business actually sells.
Project included
- 01 Website strategy and client journeys
- 02 Homepage and salon pathways
- 03 Online training sales pages
- 04 In-person training sales pages
- 05 Course building and graphics
- 06 Flodesk and app integrations
I also helped build the courses and connected the platforms supporting the customer and student experience.
A homepage rebuilt around the way the business works.
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Two salons · Education · Courses
Boss Brows
I rebuilt Boss Brows around its Melbourne and Gold Coast salons, service clients, in-person training and online education, giving every audience a clear place to go next.
A clearer journey through salons, services and education.
Project included
- 01 Website strategy and full rebuild
- 02 Melbourne and Gold Coast salon pathways
- 03 Services, teams and booking journeys
- 04 Online and in-person training sales pages
- 05 Course building and platform integration
- 06 Graphics and email launch sequences
I also supported the course launch with graphics, emails and social content designed around the new education offer.
Hair salon · Website refresh · Booking journey
Sakara Collective
Sakara already had a website, but the pages were basic and the service experience worked more like a price list than a journey. I refreshed and expanded the full site around how clients discover services, see results and move into booking.
Project included
- 01 Full website refresh and page redesign
- 02 Client journey and page strategy
- 03 Expanded, image-led service pages
- 04 Before and after result storytelling
- 05 Timely booking integration
- 06 Clearer pathways from browsing to booking
This was a full website facelift. Every page was redesigned and expanded into one elevated experience, with clearer client journeys, stronger service storytelling and an easier path into booking.
The service page became part of the selling experience.
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Every page was refined into one consistent, elevated website experience.
Your website could be next
Seen enough?
Let’s build yours.
Your website should look incredible, but it also needs to guide, sell and support the business behind it. If yours has outgrown where your beauty business is heading, let’s rebuild it properly.
Beauty businesses · Shopify builds · Worldwide